Karolis Basevičius and Lukas Laurinavičius are two students who have decided not just to change their eating habits themselves, but also to help find a solution for active people who do not have time to eat healthy. Today, they are producers of a unique functional snack that is unprecedented in Europe.
The drink has got its resounding name, Startuper’s Smoothies, not by chance. Both guys know how much effort and time the process takes before a creative idea comes into effect. Therefore, while pursuing the idea of creating a healthy snack, they first thought about the people who, like themselves, are startup founders. ‘Many startup founders do not have time to eat properly, because they are thinking about a single thing, how to implement their idea. Often such people snack on a variety of chocolates or fast and filling, but unhealthy food. We know where it can lead to, so we want to change the eating habits of hard-working and ambitious people, and give them even more energy,’ say Lukas and Karolis, founders of Startuper’s Smoothies.
The two started their first experiments in developing a functional snack back in 2017. After a long search for an optimal taste and composition of the drink, a functional snack with excellent taste and quality composition, containing 72 sea minerals from the USA, was born. The drink uses vitamins from natural fruit purees. Raw materials are selected from as many as 10 different countries in the world, and technology was developed allowing the organic product to maintain a shelf life of 18 months.
Karolis and Lukas worked on the composition of the snack together with food scientists and experts from Kaunas University of Technology. Dr. Raimondas Narkevičius from Kaunas Institute of Technology Food Institute, who worked on the development of the product, says that the functional food product is innovative due to its composition and technologies. ‘The technological process enables the preservative-free production, which has excellent microbiological safety indicators and a really long shelf life. The composition of the product is well balanced; it ensures high nutritional value for adults as well as an excellent taste. The product, made with organic ingredients, is a source of protein and fibre and is rich in mineral magnesium, and there are no synthetic dyes, added sugar, nor preservatives,’ says the researcher.
A number of Lithuanians have already discovered the functional drink. The startup is also selling the product in Ireland, Estonia, and Belgium. Supply agreements have been signed with Brazil, Peru, Japan, UAE, and Saudi Arabia, while Germany, France, the Netherlands, Denmark, and Finland will follow soon.